Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Director of Creative Strategy at Influencer managing creative strategy practices and teams. Leveraging insights and consumer trends to drive marketing success in creator marketing.
Responsibilities
- Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership
- Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing
- Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth
- Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
- Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
- Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery
- Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work
- Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
- Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
- Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes
Requirements
- Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience
- At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy
- Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth
- Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)
- Experience building, designing, and leading persuasive client decks and presentations
- Proven ability to distil complex client challenges into clear, insight-driven influencer briefs
- Strong communication, organisational, and time-management skills
- Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)
- Adept at balancing competing priorities and managing team bandwidth against client demands
- High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth
- Collaborative and empathetic, able to partner effectively across functions while fostering team development
Benefits
- Medical Benefits through Insperity
- Wellbeing support including EAP & Mental Health cover
- 401K with match opportunity
- 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Performance Creative Strategy at dentsu driving performance marketing and creative strategies. Engaging in fluid collaborations across media, analytics, and technology for client success.
Creative Lead at MaxGaming defining brand expression in gaming industry. Overseeing digital experience and content production from concept to delivery in e - commerce environment.
Freelance Paid Ads Creative Strategist at Brand Hackers scaling Meta and TikTok ad accounts for dynamic brands. Driving performance through creative direction and performance data analysis.
Creative Strategist at GAIN Performance driving performance - focused creative direction for paid media clients. Collaborating with creators and designers to optimize assets for various platforms and performance goals.
Lead the Digital & Performance Creative team at UKTV, transforming digital storytelling and strategy. Champion innovation and collaboration to enhance brand performance and audience engagement.
Principal Creative Strategist leading the in - housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
Creative Strategist leading the Creative Strategy for Paid Social, focused on video and static assets. Join an international design brand and contribute to a growing D2C e - commerce team.
Creative Strategy Lead responsible for all paid media creatives at a startup focused on health supplements. Driving growth through strategic and performance - oriented creative strategies across multiple platforms.
Creative Strategist at a UGC - focused ad agency specializing in Meta, YouTube, and TikTok. Develop and execute UGC ad strategies, collaborating with marketing teams and content creators.