Creative Strategist at GAIN Performance driving performance - focused creative direction for paid media clients. Collaborating with creators and designers to optimize assets for various platforms and performance goals.
About the role
- Senior Content Manager focused on organic growth for a generative AI language tutoring startup. Leading content strategy, execution, and performance optimization in a fast-paced environment.
Responsibilities
- Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests.
- Identify platform-specific opportunities and trending formats across social channels.
- Own ideation, production, publishing, and iteration of organic content (both branded and organic).
- Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools.
- Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube).
- Analyze content performance at a granular level (hook, narrative, format, platform).
- Kill underperformers fast, double down on viral hits aggressively.
- Own reach, engagement rate, follower growth, and organic conversion metrics.
- Use AI for ideation, scripting, editing, captions, repurposing, and localization.
- Build repeatable AI workflows to increase output quality and speed.
- Leverage AI for trend identification and content personalization.
- Run a structured content testing framework across platforms.
- Document learnings and turn them into repeatable content playbooks.
- A/B test hooks, formats, CTAs, and posting strategies.
- Partner with growth, product, community, and brand teams.
- Feed content insights back into product messaging and positioning.
- Support paid teams with organic learnings and top-performing concepts.
Requirements
- 3–5 years in organic social content or growth for mobile apps/consumer brands in the US
- Proven performance-driven mindset with viral content experience in the US as a key region
- Strong data literacy and platform analytics expertise
- Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI
- Deep understanding of platform algorithms and content distribution
- High ownership, low ego
- Ready for hard work and fast iteration
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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