Hybrid Senior Creative Lead, Digital Content

at Lovehoney Group

• Job title: Senior Creative Lead, Digital Content
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Professional Certificate
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior Creative Lead driving digital content strategy and creative excellence at Lovehoney. Leading a high-performing team to enhance paid social and digital content across major platforms.

Responsibilities

• Lead and develop a high-performing digital creative team, fostering a culture of creativity, accountability, and performance.
• Own the end-to-end creative strategy for paid social and digital content, ensuring alignment with business objectives and platform best practices.
• Partner closely with Social Advertising and Brand teams to develop and iterate performance-driven creative across key platforms (Meta, TikTok, YouTube).
• Translate performance data, audience insights, and testing learnings into actionable creative direction and scalable content systems.
• Drive innovation in creative production, leveraging new formats, AI tools, and test-and-learn approaches to improve efficiency and results.

Requirements

• Proven experience in a senior creative leadership role with a strong track record in performance-driven digital content and paid social.
• Deep understanding of social platform dynamics and how creative drives performance in algorithm-driven environments.
• Experience delivering both brand-led campaigns and high-volume, iterative ad creative.
• Strong commercial mindset with the ability to link creative decisions to business outcomes and ROI.
• Excellent leadership and stakeholder management skills, with the ability to operate hands-on in a fast-paced environment.

Benefits

• A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
• Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
• Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
• Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
• Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
• Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.