Marketing Specialist focusing on branding and content for LWSA, developing initiatives to strengthen institutional brand and support innovative projects.
Responsibilities
Safeguard the LWSA institutional brand: develop and manage the brand book/brand guide, produce institutional content (such as materials for social media, press and executives), and ensure consistent brand usage across all areas and companies within the group.
Develop and implement integrated/cross-brand marketing initiatives, connecting solutions and customer journeys across the LWSA ecosystem.
Support the dissemination of marketing best practices among the group's companies, identifying opportunities, trends, and resources that drive efficiency and innovation.
Prepare performance analyses of marketing initiatives, structuring KPIs and presenting results clearly and objectively.
Prepare and deliver executive presentations for senior leadership, translating results, insights, and recommendations into strategic narratives.
Requirements
Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related fields.
Experience in corporate, institutional, or brand marketing.
Proven experience preparing executive presentations and analyzing performance metrics.
Strategic mindset combined with strong hands-on execution ability.
Excellent verbal and written communication skills, with the ability to engage with diverse stakeholders.
Familiarity with data analysis tools and marketing metrics.
Intermediate to advanced English is a plus.
Benefits
Health insurance
Dental insurance
Transportation voucher or free parking
Free shuttle service from João Dias terminal to Locaweb
Meal/food voucher
Work-from-home allowance
Childcare assistance
Life insurance
Gympass
Vacation & related benefits
Unlimited coffee available
On-site massage and workplace exercise sessions
Relaxation room with TV, pool table, card games area, table tennis, video games, and beanbags
Day off
Annual PPR (profit-sharing bonus)
Quality of Life and Wellness program
Partnerships with educational and leisure institutions
Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
Principal Marketing Scientist leading data analysis and statistical marketing measurement methodologies at GEICO. Collaborating with various teams to drive business decisions and create business value through data - driven insights.
HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
Operational Marketing Graduate at Puig liaising between local markets and brand teams. Conducting analysis and overseeing marketing strategies for effective decision - making.
Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
Digital Marketing Analyst responsible for social listening and report creation for a global team. Working in a 24/7 environment to monitor and analyze social media trends.
Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
Partner Marketing Manager at Benifex developing co - marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.