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About the role
- Marketer driving growth from Specialty Vision market at Synchrony. Executing B2B and B2B2C marketing strategies to enhance engagement and applications of CareCredit credit card.
Responsibilities
- Manage high profile partner relationships for marketing including developing partner marketing plans, quarterly business reviews, and partner programs.
- Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, Account-Based Marketing, web, social, and digital channels.
- Segmentation and prioritization of target audiences.
- Acquire new B2B accounts via optimization of mix of marketing channels including but not limited to paid digital, social, search, direct mail, and email.
- Activate and engage B2B accounts to offer Synchrony products proactively to consumers.
- Including developing tools and resource to make financial conversations easy.
- Engage consumers / patients to apply for and use the CareCredit card and other Synchrony products leveraging B2B2C strategies and campaigns.
- Email automation and journey mapping using Marketing Cloud.
- Manage B2B web site pages working with digital team: content, organic search, site tagging, and retargeting engagement strategies.
- Develop content and content strategy to support acquisition and branding objectives.
- Partner with sales and internal call center teams to drive enrollments, applications and purchase volume.
- Partner with field sales and Lifecycle team to grow accounts.
- Product expansion: build awareness & usage of CareCredit and new SYF Health & Wellness products as they are launched in the medical space.
- Strategize and execute client-level marketing programs for industry partnerships / clients including B2B2C marketing.
- Partner with BD and sales team to identify and create strategies and support tools for lead generation, lead nurture, and lead conversion including, pitch decks, slides, performance calculators, etc. to acquire and grow client relationships.
- Manage development of educational online and offline content (webinars, videos, case studies, and white papers).
- Collaborate with internal teams to manage industry B2B paid advertising (digital-paid search, paid social, retargeting).
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience
- Minimum of 4 years marketing experience that includes innovating and executing multi-channel marketing campaigns including email, direct mail, social, and digital channels.
- Ability to travel 30%
Benefits
- Flexible working hours
- Professional development opportunities
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