Hybrid Area Sales Manager – On Trade

at Campari Group

• Job title: Area Sales Manager – On Trade
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Assembly
• Location requirements: Hybrid, East Perth, Australia

About the role

• Area Sales Manager responsible for sales execution and relationship building for Campari brands in assigned territory. Achieving sales targets and ensuring effective execution of strategies.

Responsibilities

• The On Trade, Area Sales Manager (ASM) is responsible for driving sales, building strong relationships with customers, and ensuring the effective execution of On Trade sales strategies within their assigned territory
• Achieve and exceed sales targets for On Trade accounts within your territory
• Build and maintain strong relationships to become a Trusted Advisor with venue owners, managers, and key decision-makers to expand the presence of Campari brands
• Execute and drive the 'Perfect Venue' strategy, maximizing brand visibility and sales opportunities
• Contribute to Campari’s high-performance culture by demonstrating best practices and actively collaborating with the team
• Deliver against sales and distribution targets, tasks, objectives, and revenue goals in your territory
• Identify and capitalize on new business opportunities, including securing new accounts and optimizing existing ones
• Negotiate and manage contracts, pricing agreements, and promotional activity with key venues
• Drive brand education and sales with established customers, encouraging trial and incremental growth
• Maintain customer records, prepare business plans, and submit territory reviews where required
• Plan, negotiate, execute, and merchandise activations and promotional events in venues to drive consumer engagement and increase brand awareness

Requirements

• 3+ years of experience in field sales, preferably within the FMCG or liquor/beverage industry
• Proven track record of achieving and exceeding sales targets
• Strong understanding of On Trade dynamics and customer marketing principles
• Experience in account management and business development
• Demonstrated ability to manage competing priorities and deliver results under pressure
• Excellent relationship-building and negotiation skills
• Familiarity with Salesforce or other CRM administration and call planning is highly desirable
• Responsible Service of Alcohol (RSA) certification
• Degree in Business, Commerce, or a related field is preferred but not mandatory
• Valid Driver’s License

Benefits

• Our commitment to Diversity & Inclusion
• Fair compensation and equal opportunities
• Flexible working hours