Client Business Director responsible for driving client growth through digital - first strategies. Leading performance marketing and ensuring integration with traditional channels in agency environment.
About the role
- Director of Marketing Research at Zelis, responsible for driving insights and strategic decisions. Leading research initiatives across business units and managing an international team to enhance competitive positioning.
Responsibilities
- Lead quantitative and qualitative research across business units and within marketing to deliver actionable business insights and intelligence.
- Lead an international team of analysts, fostering a collaborative and high-performing culture with responsibility for recruiting, mentoring, and leading a team.
- Provide key frameworks and be the subject matter expert on research methodologies, interpreting survey results, nurture and define best practice statistical techniques, and where necessary reform and refine methods and survey questions while keeping business needs and realities top of mind.
- Lead efforts in competitive analysis, delivering actionable intelligence that informs the Zelis marketing, sales, and product strategies.
- Ensure a culture of openness and willingness to pursue experimentation while establishing efficient processes within the Research & Insights team, including testing and utilizing AI and synthetic research techniques.
- Embrace the art and science of customer and consumer insight generation.
Requirements
- A PhD in organizational psychology, psychology, economics, statistics or other related field and 8+ years in a research role is highly desired; PhD ABD will be considered or a combination of the following:
- MS in statistics, economics, math, or other quantitative field and 10+ years of experience in a research role, with a minimum of 3 years in a leadership role.
- Strong experience understanding complex buying groups within payers and health systems.
- Strong understanding of market adoption dynamics where purchasing decisions and usage decisions are made by different stakeholders.
- Past experience designing and leading multi-stakeholder quantitative and qualitative research across varied functions such as marketing, product planning, and sales.
- Expertise in segmentation insights and frameworks across B2B and B2B2C audiences and the ability to translate into actionable buyer/user personas.
- Experience measuring and optimizing brand perception, trust and adoption across B2B and B2C markets.
- Experience conducting research across long sales cycles.
- Experience in competitive intelligence tools, processes and development of sell-against sales enablement.
- Ability to synthesize research into clear narratives for executive, commercial and stakeholder audiences with varying levels of data fluency.
- Experience translating research into go-to-market strategy across multiple audiences with distinct value propositions.
- Proven leadership skills with a team of global, highly analytical individuals.
- Ability to manage relationships and projects with third party vendors, contractors, and outside consultants as well as internal clients.
- Strong track record of mentoring individuals and growing teams in the U.S. and India.
- Must be a self-starter and quick learner.
- Healthcare industry experience preferred but not required.
Benefits
- 401k plan with employer match
- Flexible paid time off
- Holidays
- Parental leaves
- Life and disability insurance
- Health benefits including medical, dental, vision, and prescription drug coverage
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