Content and Communications Lead at Float, a fintech simplifying business finance, shaping content strategy and execution across multiple channels. Own and evolve Float’s marketing communications for growth and engagement.
About the role
- Content Specialist focused on SEO-driven content creation and strategy for Yodeck's growth in digital signage market. Collaborating cross-functionally to enhance brand communication and customer engagement.
Responsibilities
- Producing high-quality, SEO-optimized content, including blog posts, landing pages, and guides
- Updating and improving existing content to increase search rankings, traffic, and conversions
- Implementing on-page SEO best practices, including title tags, meta descriptions, internal linking, and content structure
- Collaborating with designers and product marketers to create engaging, high-impact visual and written content assets
- Monitoring content performance using analytics and SEO tools, and refining strategy based on insights
- Building and maintaining content briefs and guidelines based on keyword research and search intent analysis
- Supporting off-page SEO and technical SEO initiatives, including internal link building and anchor text optimization when needed
Requirements
- Proven experience in content creation, SEO writing, or content marketing
- 4+ years of experience writing SEO content for B2B audiences (preferably in SaaS)
- Demonstrated track record of creating content that ranks well and drives conversions
- Strong understanding of keyword research, on-page SEO, and content optimization best practices
- Familiarity with SEO tools such as Google Search Console, Ahrefs, Semrush, and GA4
- Excellent writing, editing, and proofreading skills, with strong attention to detail
- Experience working with content management systems (e.g., WordPress)
- Ability to analyze performance data and translate insights into actionable content improvements
- Understanding of lead generation concepts and funnel stages (MQL, TOFU, MOFU, BOFU) and how content supports each stage
- Ability to work independently and manage priorities in a fast-paced environment
- Experience in SaaS or B2B tech environments is a strong plus
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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