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About the role
- Marketing Manager responsible for executing B2B marketing strategies for WSA Diagnostics in France. Overseeing marketing projects, enhancing visibility and supporting commercial performance.
Responsibilities
- Produce all marketing materials: brochures, presentations, newsletters, and sales enablement tools
- Lead the redesign and continuous development of the website (content, structure, SEO, coordination with external providers)
- Manage social media channels with regular, relevant content aligned with our positioning
- Organize and promote professional events: trade shows, client events, and webinars
- Manage communication campaigns: targeted emailings, press releases, and internal communications
- Actively contribute to the rebranding and positioning of WSA Diagnostics
- Develop synergies with WSA France teams (sales, marketing, and support functions)
Requirements
- 3–5 years of experience in B2B marketing, ideally in a technical or healthcare environment
- Experience in digital marketing, budget management, and project leadership
- Experience in managing professional events and creating content
- Proficiency with digital marketing platforms and graphic creation tools
- Excellent written communication skills in French
- English proficiency at a minimum of C1 level
- Natural leadership, strong prioritization skills, and autonomy
- Initiative, creativity, and result orientation
- Ability to manage multiple projects in parallel with rigor
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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