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About the role
- Senior Marketing Manager driving growth and visibility for Physical Sciences portfolio at Wiley. Overseeing marketing strategy, team management and cross-functional collaboration across several channels.
Responsibilities
- Develop and execute comprehensive marketing strategies for an established Physical Sciences portfolio, ensuring strong positioning, sustained growth, and customer engagement
- Drive go-to-market planning and execution for new launches as the Advanced brand expands into additional subject areas and adjacent
- Manage, mentor, and support one direct report, ensuring strong performance, clear prioritization, and professional development
- Work closely with editorial & wider marketing team to align marketing plan with product roadmaps, launch timelines, and brand pillars
- Deliver integrated, high-impact campaigns across multiple channels and market segments
- Oversee creation of marketing content, sales enablement tools, messaging frameworks, and customer-facing materials
- Drive demand-generation initiatives and targeted campaigns to achieve submission & brand awareness goals
- Own marketing reporting and analytics, communicating insights, performance results, and recommendations to leadership
- Manage marketing budget for the portfolio
- Liaise with external partners or vendors
- Contribute to broader Advanced brand initiatives and cross-discipline marketing programs as needed
- Lead other strategic marketing projects and responsibilities aligned to the growth of the Advanced Portfolio
Requirements
- Qualification in Marketing, Business, Physical Sciences, or a related field
- 5+ years of marketing experience, ideally within scholarly publishing, scientific content, or a related industry
- Experience managing a product or portfolio marketing function, including responsibility for launches and established product performance
- Experience of influencing or mentoring junior colleagues
- Demonstrated success developing and executing sophisticated go-to-market strategies
- Strong analytical, strategic thinking, and positioning skills within complex or technical market segments
- Excellent communication, stakeholder engagement, and cross-functional leadership abilities
- Proficiency with marketing and analytics tools, customer research methodologies, and competitive analysis
- Strong project management skills and the ability to balance multiple priorities across a diverse portfolio
- Creative, innovative mindset with a track record of driving measurable marketing impact
- Understanding of scientific publishing landscapes, customer needs, and lifecycle marketing best practices
Benefits
- Meeting-free Friday afternoons allowing more time for heads down work and professional development
- Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow
- Commitment to fair, transparent pay and competitive compensation alongside comprehensive benefits package
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