CRM Campaign Manager at Weldom responsible for optimizing marketing campaigns across email, SMS, and mail. Aimed at enhancing customer loyalty and engagement with strong data analysis.
Responsibilities
Join the LOYALTY/CRM department as part of a team of 3 responsible for implementing, configuring, monitoring and optimizing omnichannel marketing campaigns (email, SMS, direct mail)
Configure, run and optimize marketing campaigns in Adobe Campaign
Produce HTML content using Dartagnan
Analyze and improve marketing campaign management practices
Requirements
Bachelor's degree to Master's degree (Bac+3 to Bac+5) in marketing, data or computer science
3 years' experience in CRM and operational campaign management, including 2 years with Adobe Campaign Classic or equivalent
Knowledge of HTML coding and deliverability best practices
Experience with an email builder, Dartagnan preferred
Strong interest in data and data-centric environments
Knowledge of SQL
Ideally experience in an omnichannel retail environment
High level of rigor and excellent interpersonal skills
Autonomy and adaptability
Analytical skills and ability to synthesize
Benefits
Profit-sharing and participation scheme
Flexible working hours
Remote work: 8 days per month
On-site staff restaurant
Works council (CSE) benefits
Opportunity to become a shareholder in our group
Company contribution to certain transport costs (75%)
Assistance with housing search (via Action Logement)
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