Marketing Analyst responsible for strategic brand planning and execution in Latin American markets. Collaborating across various teams to enhance brand presence and engagement.
Responsibilities
Strategic brand planning: defining objectives and positioning by liaising with Latin American markets and communications agencies, acting as the brand lead for the region
Responsible for developing campaign briefings and liaising with Product Marketing
Strategic alignment of Latin markets with the SAM Region
Responsible for developing the brand's annual plan, interfacing between headquarters and markets
Develop strategies and implement research to measure the results of LAM market activities
Support implementation of planned activities
Participate in the full product launch and market introduction strategy developed by the brand, and oversee sequential implementation in LAM markets
Support financial management and back-office operations
Digital Marketing – monitor and manage tools, metrics, and digital performance
Plan and maintain the brand website for LAM markets
Develop brand experience initiatives and provide support to the markets involved.
Requirements
Bachelor's degree in Advertising, Marketing, Business Administration, International Trade, or related fields
Advanced English required
Advanced/Fluent Spanish required
Availability for international travel
Knowledge of international trade
Proficiency in Microsoft Office / Office suite
Knowledge of Canva and Photoshop preferred
Benefits
Discounted vehicle purchase
Gympass
Free on-site parking
Shuttle bus service
Annual PPR (performance-based bonus)
On-site cafeteria
Meal allowance (VA)
Health insurance
Private pension plan
Pecúlio plan (lump-sum death benefit)
Zenklub – mental health and emotional well-being platform
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