Hybrid Mid-Level Marketing Analyst

at Viapol Ltda

• Job title: Mid-Level Marketing Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Marketing Analyst responsible for developing and executing B2B and B2C marketing strategies. Creating online and offline campaigns aligned with business goals while using automation tools.

Responsibilities

• You will be responsible for executing marketing, product and communication strategies (online and offline), ensuring alignment with the commercial planning of the B2B, B2C, New Business and Export areas.
• Develop and implement marketing and product campaigns that directly impact commercial targets;
• Create and manage marketing assets and campaigns in marketing automation tools (e.g., HubSpot, RD Station);
• Support the sales team in creating promotional actions and support materials (catalogs, spec sheets, presentations, marketing emails, landing pages, etc.);
• Manage and update communication and sales channels: e-commerce, marketplaces, social media, corporate website, blog, newsletters and email marketing;
• Plan and execute events and promotional activities, both in-person (trade shows, launches, corporate events) and virtual (webinars);
• Monitor performance metrics, prepare reports and present results;
• Produce creative content — copy, graphic assets, press releases, presentations and campaigns;
• Work cross-functionally with other departments to ensure aligned and strategic communications;
• Create and manage digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, among others) and traditional media activities (offline, print, events);
• Serve as the liaison between the company and marketing/communication agencies, ensuring deliverables are on time, high quality and aligned with branding;
• Perform other duties related to the role as directed by leadership.

Requirements

• Minimum Education: Bachelor's degree in Marketing, Advertising or related fields.
• Knowledge of data analysis tools (Google Analytics, social media metrics, campaign reporting).
• Advanced English.
• Advanced Microsoft Office skills.
• Preferred: Knowledge of strategic and commercial marketing, with a focus on B2B and B2C.
• Preferred: Experience with e-commerce platforms, marketplaces and traffic management.

Benefits

• Life Insurance;
• Potential PPR (performance-based bonus);
• Medical Plan;
• Dental Plan;
• Meal Voucher;
• Food Allowance;
• Transportation Voucher.
• **PARTNERSHIPS**
• Apoio Pass: Psychological, legal, social and financial support program, provided at no cost for employees and dependents;
• Wellhub (Gympass): Well-being platform;
• Tuition Assistance Program (after 1 year of employment).