Senior Manager in Base Marketing leading new customer marketing orchestration with Sales and Field Marketing. Focused on improving small business customer relationships and revenue through strategic marketing.
Responsibilities
Lead orchestration of marketing strategies with Sales and Field Marketing
Spearhead Base Marketing oversight collaborating with key Business Marketing team workstream leaders
Leverage partnerships to identify optimization and transformation opportunities
Nurture a strong execution-focused mindset with marketing and cross-functional teams
Deliver marketing impact and business contribution readouts
Represent Base Marketing strategy and action planning
Package fact-based recommendations clearly
Requirements
Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required
Experience in Marketing (Base Marketing, CRM, Customer Retention, Business Transformation, or Sales Management)
Experience managing cross-functional teams
Experience using data and analytics to inform and improve marketing strategies
Experience presenting marketing results and business impact
Demonstrated experience presenting recommendations for strategy improvements
Experience with balancing multiple priorities in a fast-paced environment
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