Customer Advocacy Manager at Vanta scaling founder-first advocacy programs and driving growth through communications and community initiatives. Collaborating across teams to amplify startup voices and influence growth.
Responsibilities
Own and scale founder-first advocacy programs — including the Startup Advisory Board (Trust SOCiety), customer storytelling, and builder-focused activations.
Identify, activate, and grow startup champions — sourcing advocates for referrals, content, events, and peer-led moments that build trust and influence growth.
Drive visibility for startup voices by partnering with Product, Field, and Brand Marketing to feature founders in key campaigns and GTM motions.
Own and evolve startup-facing digital spaces (e.g., Slack, Reddit, Indie Hackers), fostering authentic peer engagement and community-driven advocacy.
Collaborate cross-functionally across GTM, PMM, Brand, and VC Channel teams to amplify founder proof points and shape high-impact programs.
Lead program communications and roadmap planning — tracking what works, iterating on what doesn’t, and aligning advocacy efforts to business needs.
Requirements
2–5 years of experience in customer marketing, advocacy, or startup ecosystem programs
Empathy for early-stage founders — ideally with firsthand experience building or supporting startups (YC, Techstars, On Deck, etc. a plus)
Proven ability to identify, activate, and grow advocates across storytelling, referrals, and peer-led initiatives
Clear, confident communicator with experience influencing across teams and functions
Comfortable owning both strategy and execution — knowing when to lead, iterate, or adapt.
Ability to commute to the San Francisco office in a hybrid setting.
Benefits
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
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