Analyst for Nuuly's Growth Analytics practice focusing on media and campaign performance metrics. Collaborating with the growth team to deliver insights and recommendations based on data analysis.
Responsibilities
Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
Build, own, and iterate on Growth performance dashboards and reports in Looker
Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
Document analytical work thoroughly; QA your own queries and analyses before delivery
Requirements
Bachelor's degree in analytics, marketing, business, or a related field
2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
Strong SQL skills — able to write, read, and QA complex queries independently
Proficiency in Excel or Google Sheets
Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
Experience with data visualization tools such as Looker
Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently
Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
Experience in e-commerce, subscription services, or DTC growth marketing is a plus
Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus
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