Team Lead CRM responsible for strategic and operational management of customer relationship management at BLUME2000. Leading a team and developing innovative campaigns for customer loyalty.
Responsibilities
Responsibility for both operational and strategic CRM management
Management and further development of campaign management – including automation, segmentation and personalization
Functional and disciplinary leadership of the CRM team
Close collaboration with shop management, performance marketing, brand marketing, IT and category management
Design of cross-channel CRM experiences
Day-to-day responsibility and active contribution to key projects
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