Assistente de CRM supporting marketing strategies by operationalizing campaigns in CRM for customer engagement and retention. Driven to enhance customer journeys and base growth through diverse campaigns.
About the role
- Coordenador(a) de Planejamento CRM desenvolvendo estratégias de CRM para aquisição e retenção de clientes na Cheil Brasil. Focado em otimização da experiência do cliente e crescimento de receita.
Responsibilities
- Develop and coordinate CRM strategies focused on customer acquisition, retention, and loyalty, identifying opportunities to improve customer relationships and communications;
- Define goals, key performance indicators (KPIs), and monitor the progress of CRM campaigns and initiatives across direct channels such as email marketing, SMS, push notifications, WhatsApp, and paid media;
- Select audiences, personalize and segment campaigns based on customer behavior and preferences, using CRM data to increase effectiveness and ROI;
- Analyze CRM data and performance reports to identify patterns, opportunities, and trends that help improve strategies and actions;
- Generate insights from retention, churn, CLV (Customer Lifetime Value), and engagement metrics to optimize future campaigns and enhance the customer experience;
- Collaborate with marketing, sales, customer service, and IT teams to align CRM initiatives and ensure strategies are integrated across all touchpoints;
- Collaboration with internal teams: Work with marketing, creative, data, and BI teams to ensure CRM strategies are aligned with business objectives;
- Supervise and guide the CRM planning team, ensuring ongoing development and training of team members.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or related fields;
- Previous experience managing client portfolios and providing strategic account support;
- Experience with CRM and/or performance campaigns;
- Strong skills in data analysis, metrics, and results interpretation to identify new business opportunities;
- Intermediate or Advanced English;
- Knowledge of Jira, Insider, and Adobe Campaign platforms is a plus.
Benefits
- Bradesco Health and Dental plan;
- Meal or food voucher (Pluxee);
- MetLife life insurance;
- Wellhub;
- Maternity/Paternity kit;
- In-house psychologist / employee psychological support;
- Discounts on university programs, language schools, and partnership with Sesc;
- Performance reviews;
- Birthday day off;
- Discounts on Samsung products.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Dynamics CRM Technical Consultant role developing and supporting Dynamics 365 Sales and Marketing systems at Clarion Housing Group. Engaging with customers and ensuring systems are maintained with a focus on quality and resilience.
Clinical Success Manager at Abridge improving nursing workflows with AI. Collaborating with diverse teams to launch products that bridge clinical conversations and actionable data.
Customer Success Executive managing end - to - end experience for F&B clients. Onboarding and supporting clients for optimal system utilization in a hybrid work environment.
Customer Success & Compliance Analyst at Spiko focusing on onboarding and support for investors while collaborating with internal teams. Enhancing customer satisfaction and operational efficiency in a fintech environment.
Customer Success Leader at Planday managing Customer Success Managers for B2B SaaS client retention. Ensuring strong customer partnerships and data - driven growth strategies.
Head of Customer Success managing the Customer Success function to drive revenue growth at ablefy. Building relationships with customers and leading a high - performing team in a SaaS environment.
Senior Customer Success Associate managing automated customer accounts for sustainability platform rePurpose. Delivering quality support through efficient ticket management and customer onboarding.
Analista de Planejamento Pleno - CRM developing customer relationship strategies to enhance retention at Cheil Brasil. Collaborating with teams to utilize data for improved consumer engagement.
Dedicated Customer Success Manager ensuring support for top producer accounts at Trustmark. Responsible for managing relationships and customer satisfaction post - implementation.