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About the role
- Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.
Responsibilities
- Responsible for leading the growth and strength of the UKTV brand through the recruitment and retention of audiences.
- Support the Head of Marketing through the shaping and execution of effective marketing strategies & plans.
- Deliver exceptional, innovative, and creative marketing campaigns.
- Build productive working relationships across a wide group of key stakeholders/partners, including Marketing, Media Planning, Data and Insight, Creative, Scheduling, Commissioning, Comms and Social.
- Work collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of our channel brands and programming.
Requirements
- Marketing experience in a similar role.
- Leading and managing 360 integrated campaigns across the full mix
- Analysing a variety of data sources to build insightful briefs and plans
- Building relationships and working with media and creative agencies.
- Experience working with MarTech and workflow systems desirable
- Digitally native – understanding the evolving ways UKTV can reach its audience.
- Ability to develop effective 360 paid and owned media plans, working alongside media experts; including the ability to read complex media laydowns
- Understands what connects consumers / audiences with brands.
- An active interest in and knowledge of the marketing innovations happening inside and outside of the entertainment sector.
- Understanding of marketing strategies and their application
- Will thrive working in a collaborative and inclusive way.
- Should be able to influence and persuade, using their meaningful relationships to drive business growth through UKTV’s marketing.
- Will be comfortable with the role being varied and can often involve tight deadlines.
- Will have excellent attention to detail.
- Will be an excellent communicator and a task manager.
- Skilled at motivating a team and getting the best from a cross functional group of people to consistently deliver results.
- Takes a proactive and flexible approach to work and is comfortable in a dynamic environment with constantly changing priorities.
- Outstanding brief writing ability.
- A commitment to results and an obsession with performance.
- A genuine passion for TV and love of the content.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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