Hybrid Social Commerce Key Account Management Team Lead

at Intrepid

• Job title: Social Commerce Key Account Management Team Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bangkok, Thailand

About the role

• Social Commerce Team Lead driving integrated social selling campaigns for clients at Intrepid Asia. Overseeing strategies, operations, and performance across platforms like TikTok, Lazada, and Shopee.

Responsibilities

• Develop and execute integrated social commerce strategies combining livestreams, short video content, and affiliate programs to maximize traffic, engagement, and GMV.
• Partner with brand clients to define sales and marketing objectives, ensuring alignment with platform algorithms and audience behavior.
• Manage end-to-end campaign execution — from ideation, scheduling, host coordination, and production to post-campaign performance analysis.
• Lead the planning and optimization of livestream and video content calendars to capitalize on key events such as Double Digit Days, Payday Sales, and platform mega campaigns.
• Strengthen creator and affiliate programs through data-backed recruitment, activation, and performance optimization of KOLs/KOCs.
• Collaborate cross-functionally with Creative, Performance Marketing, and Operations teams to ensure cohesive storytelling, product readiness, and real-time fulfillment.
• Monitor campaign analytics (e.g., CTR, Enter Room Rate, GMV, conversion) and provide actionable insights to enhance future campaign outcomes.
• Maintain strong relationships with platform partners (TikTok, Shopee, Lazada) to stay ahead of new tools, features, and best practices.
• Track and evaluate performance across all social commerce pillars using dashboards and structured reporting.
• Create detailed performance reports and insights for internal stakeholders and clients, highlighting successes and opportunities.
• Identify trends, competitive benchmarks, and growth opportunities to refine Intrepid’s social commerce approach.
• Lead and empower the Social Commerce Account Management Team to deliver excellence across all formats.
• Define a clear vision and performance framework that aligns commercial goals, creative execution, and client satisfaction.
• Set measurable KPIs covering GMV, traffic, engagement, creator performance, and client retention; track results and drive continuous improvement.
• Drive performance reviews, goal setting, and professional growth plans aligned with Intrepid’s leadership framework.
• Encourage proactive ownership and entrepreneurial mindset among the team to scale new social commerce initiatives.
• Foster a culture of collaboration, agility, and high performance aligned with Intrepid’s regional goals.
• Work closely with the Performance Marketing, Content, and Operations teams to integrate livestream campaigns with broader eCommerce strategies.
• Coordinate with the operations team to ensure real-time updates on inventory and fulfillment during livestreams.
• Liaise with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and guidelines.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 5-7 years in live commerce, eCommerce, or digital marketing, with proven success in managing livestream campaigns.
• Strong familiarity with TikTok Shop, Shopee, and Lazada platforms.
• Demonstrated ability to lead multi-functional teams, manage high-pressure campaign cycles, and deliver results in a fast-paced environment.
• Strong strategic and commercial mindset.
• Excellent client management and cross-functional communication skills; comfortable collaborating with brand, creative, and platform stakeholders.
• Adept at evaluating performance metrics, identifying insights, and steering the team toward continuous improvement.
• Strong organizational and multitasking abilities, with attention to detail.
• Creative problem-solving skills to address real-time challenges during livestreams.
• Passion for eCommerce and staying updated on the latest industry trends.

Benefits

• Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University.