Senior Performance Marketing Executive driving marketing services at Intrepid Asia in Manila. Managing digital marketing campaigns and optimizing performance across ecomm marketplaces and social media.
Responsibilities
Drive forward marketing services as a critical part of Intrepid’s overall business
Own the relationships with a variety of brand partners
Manage best-in-class digital marketing and execute aligned campaigns
Set up, manage, and optimize campaigns to drive key KPI metrics across ecomm marketplaces
Develop marketing plans and KPIs with client teams
Manage revenue delivery and budget spending, including daily optimization
Create A/B testing frameworks and implementation
Manage Analytics and performance report sharing with clients
Requirements
Bachelor’s degree in Marketing, Media, Business, or any related fields
2+ years (digital) marketing/e-commerce marketing experience
Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
Experience in Facebook and TikTok Ads is a plus
Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
Strong understanding of major advertising success metrics
Strong analytical skills with an excellent sense of data and numbers
Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus
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