Global Marketing Director for Radiopharmacy at GE HealthCare, leading growth strategies and managing global marketing plans for medical technology business.
Responsibilities
Develop and lead global growth strategies and marketing plans for the Radio pharmacy business, including value proposition design, market positioning, and promotional strategy.
Define and own the global marketing plan, including segmentation, targeting, positioning, marketing mix, and alignment of regional execution across all geographies.
Lead global strategy for trade shows, customer visits, demo sites, and other customer engagement activities.
Partner with Regional Marketing & Product Managers to deliver effective product, commercial, and sales training programs for Sales Specialists & Generalists.
Drive market share growth through successful commercial activation, new product introductions (NPIs), and installed-base growth programs.
Collaborate cross-functionally with marketing communications, digital teams, and other enabling functions to ensure integrated, impactful marketing execution globally.
Requirements
Bachelor’s Degree in Marketing, Business Administration, Biomedical Engineering, Biosciences or a related field.
10+ years marketing/commercial experience with 5+ years of product marketing experience
3+ years of experience in field or region product marketing experience, including product launch and/or pricing experience.
Knowledge of healthcare market
Fluent in English
Excellent project management skills.
Demonstrated ability to lead programs / projects.
Strong oral and written communication skills.
Strong interpersonal and leadership skills.
Tenacity and persistence to overcome obstacles and deliver results.
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