Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.
About the role
- Marketing Director responsible for executing marketing initiatives for military training solutions. Developing comprehensive strategies to influence military audiences and increase engagement with stakeholders.
Responsibilities
- Develop and implement strategic marketing plans aligned with the company’s goals to reach and influence military audiences.
- Conduct in-depth market research and analysis to identify trends, competitors, and opportunities in the defense sector.
- Collaborate with the business units to understand the trainings offered and communicate their value proposition effectively.
- Create and execute compelling marketing campaigns, messaging, and content that resonates with military professionals and decision-makers.
- Utilize various marketing channels, including digital marketing, social media, trade shows, industry events, to reach and engage the target audience.
- Develop relationships with key stakeholders, including government agencies, military units, and defense contractors, to support business development efforts.
- Manage, plan, develop and implement marketing campaign to support trade shows and conferences.
- Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies for maximum impact.
- Stay updated on industry trends, regulations, and advancements in marketing strategies to remain relevant and competitive.
Requirements
- Bachelor’s degree in marketing (master’s degree preferred).
- 3-5 years of experience in marketing, within the defense, federal government, military, intelligence industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of defense industry dynamics, procurement process, and the needs of military customers.
- Excellent communication and presentation skills, and the ability to convey complex technical information clearly and persuasively.
- Excellent social media skills in development and implement targeted social media campaigns
- Proficiency in marketing tools and analytics platforms.
- Ability to work independently and with a team, manage multiple projects, and thrive in a fast-paced environment.
Benefits
- Salary package
- Healthcare Benefits
- 401K
- Professional Development Opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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