Chief Growth Officer leading growth strategy and product innovation at Tienda Pago fintech. Driving market expansion and optimizing user experience in Mexico and Peru.
About the role
- Senior leader defining and executing the marketing strategy across the Americas for ICIS. Collaborating with teams to achieve commercial ambitions and enhance brand visibility.
Responsibilities
- Responsible for defining and leading the regional marketing strategy for ICIS in the Americas, working closely with the Marketing Director and Head of Commercial Marketing to translate global strategy into regional delivery.
- Collaboration with local stakeholders to understand and support regional business priorities is key.
- Ensure our regional marketing excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Lead initiatives to strengthen brand awareness and recognition within key target audience segments, ensuring compelling brand positioning lands across all regional touchpoints.
- Translate global brand strategy into impactful regional campaigns that enhance visibility, build trust, and drive engagement with priority markets.
- Advocate for our defined marketing vision, and support in the delivery of our priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Strategy, Customer Insight and Analytics teams.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
- Measurement of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
Requirements
- Extensive regional B2B marketing experience across the Americas, with demonstrable experience in building and executing marketing strategies that positively impact awareness, pipeline growth and revenue contribution
- High level of data literacy – able to leverage data to inform and drive decision making
- Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Proven track record of delivering successful brand building campaigns, able to build brand awareness and gain traction in target market segments
- Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level
- Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua.
Benefits
- Comprehensive, multi-carrier program for medical, dental and vision benefits
- 401(k) with match and an Employee Share Purchase Plan
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Performance Marketing Executive managing paid performance marketing and optimizing campaigns for various eCommerce platforms. Driving key metrics across marketplaces and social media while working with leading brand partners.
Marketing Director responsible for executing marketing initiatives for military training solutions. Developing comprehensive strategies to influence military audiences and increase engagement with stakeholders.
Senior Marketing Executive crafting multi - channel campaigns for Mortgage Finance Brokers. Collaborating on content, SEO, and partnership initiatives to drive growth.
B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
Field Marketing Executive focused on growing social media for retailers at Snappy Shopper. Engaging with convenience store owners and managing content strategies.
Chief Marketing Officer leading global marketing strategy for Informatica, focusing on data management and AI readiness at Salesforce.
Senior Marketing Executive supporting the Marketing Manager in campaigns for London Art Fair and New Designers. Collaborating on digital marketing and managing marketing activities for these events.
Product Marketing Executive at Collinson, enhancing product marketing through comprehensive go - to - market materials and competitive insights. Collaborating across teams to ensure clear messaging and impact.
Partnerships & Marketing Executive supporting TopCashback's branding and partnerships. Driving the setup and maintenance of our websites while managing external partnerships in a hybrid role.