Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Senior Performance Marketing Executive managing paid performance marketing and optimizing campaigns for various eCommerce platforms. Driving key metrics across marketplaces and social media while working with leading brand partners.
Responsibilities
- Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 2+ years (digital) marketing/e-commerce marketing experience
- Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
- Experience in Facebook and TikTok Ads is a plus
- Experienced in media planning, managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving)
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce (e.g. Shopee and Lazada, Marketing Solutions background is a plus)
Benefits
- Comprehensive insurance
- Ample leave
- Formal training through face-to-face sessions
- Coaching
- Access to the Intrepid Academy
- Working with advanced tech
- Leading clients
- Best of Both Worlds culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Director of Marketing at ENFOS managing a marketing function to establish voice in Environmental Obligation Management. Building demand engine and generating qualified leads for complex enterprise sales.
CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two - sided audiences with significant growth potential.
Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
Marketing Executive supporting and delivering Marketing briefs for one of the largest retail accounts. Collaborating with teams for tasks like sample coordination and imagery approval.
Head of Marketing leading B2B strategies and positioning at DeepIP, an AI - driven patent application platform. Managing a marketing team and driving brand awareness for niche markets.
Head of Marketing responsible for defining and executing marketing strategies at Creai. Leveraging AI solutions to drive demand in the Latin American market.
Marketing Communications Executive at SafetyCulture coordinating communications to drive product adoption. Collaborating with marketing teams and enhancing customer understanding of product value.
Senior Director of Marketing and Communications leading strategic marketing initiatives for Marsh McLennan Agency. Managing a dynamic team to drive brand and revenue growth in the Northeast.