Marketing Executive supporting and delivering Marketing briefs for one of the largest retail accounts. Collaborating with teams for tasks like sample coordination and imagery approval.
About the role
- Events Marketing Executive leading B2B marketing campaigns for With Intelligence’s operational events to drive attendance and engagement.
Responsibilities
- Plan, develop and execute integrated marketing campaigns for allocated events, with responsibility for achieving registration, attendance and entry targets
- Own the marketing delivery timeline for each event, coordinating activity across teams to ensure campaigns are launched accurately and on schedule
- Build and maintain detailed marketing plans for each event, including channel activity, messaging, timelines and performance tracking
- Select, segment and manage data to deliver tailored messaging for different audience types
- Identify gaps in audience data and work with internal teams to research, cleanse and maintain contact records
- Maximise opportunities to improve marketing effectiveness through automation, dynamic content and process improvements
- Work closely with the Delegate Engagement Team to ensure events are positioned correctly and supported with the right data, messaging and assets
- Brief and manage design requirements, ensuring all marketing collateral aligns with brand guidelines
- Support the commercial team by providing marketing insight, data and assets to help achieve sales targets
- Conduct post-event analysis and reporting, sharing insights and recommendations with key stakeholders
Requirements
- Experience working in a B2B events marketing environment
- Strong understanding of the full marketing mix, including email, digital and content-led campaigns
- Confident using CRM systems such as Salesforce or Microsoft Dynamics, with experience in data selection and segmentation
- Excellent attention to detail and accuracy across campaign delivery, data handling and reporting
- Strong written communication skills, with the ability to tailor messaging for different audiences
- Solid Excel skills and confidence working with performance trackers and campaign data
- Self-motivated, organised and comfortable managing multiple events and campaigns concurrently in a fast-paced environment
- Able to work under pressure and deliver consistently against tight deadlines and targets
Benefits
- Discretionary bonus
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (Health Cash Plans)
- Wellness Days
- Birthday day off
- Employee assistance programme
- Travel loan scheme
- Charity days
- Breakfast provided
- Social events throughout the year
- Hybrid Working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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