Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
About the role
- Marketing Specialist creating and optimizing demand generation campaigns across multiple channels in the Americas region. Collaborating with global marketing teams for local execution aligned with company growth strategy.
Responsibilities
- Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation)
- Translate strategic priorities into structured campaign execution within Salesforce and Pardot
- Support lead generation, nurturing and funnel progression initiatives aligned with regional goals
- Ensure campaigns are executed with strong operational discipline and clear performance tracking
- Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities
- Establish performance baselines and support continuous improvement through testing and experimentation
- Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency
- Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation
- Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms)
- Maintain campaign structure, data accuracy and operational hygiene to support scalable execution
- Support reporting and performance reviews with accurate and timely data
- Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales
- Support the execution of field marketing initiatives and in-person events in the US market
- Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution
- Support post-event lead follow-up and integration into marketing and sales workflows
Requirements
- 3–5 years of experience in hands-on B2B marketing, demand generation or performance marketing roles
- Proven experience executing and optimizing campaigns across paid media, email and marketing automation channels
- Experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred; similar platforms acceptable)
- Experience with paid media platforms such as Google Ads and LinkedIn Campaign Manager
- Strong analytical skills and ability to translate performance data into optimization actions
- Comfortable working in a performance-driven, execution-focused environment
- Fluent English required
- Spanish desirable (preferred)
- Experience supporting field marketing initiatives, events and vendor coordination is a plus
Benefits
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- 2 days of paid time off for volunteering for causes you care about
- 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Competitive compensation, benefits, and career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Principal Marketing Scientist leading data analysis and statistical marketing measurement methodologies at GEICO. Collaborating with various teams to drive business decisions and create business value through data - driven insights.
HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
Operational Marketing Graduate at Puig liaising between local markets and brand teams. Conducting analysis and overseeing marketing strategies for effective decision - making.
Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
Digital Marketing Analyst responsible for social listening and report creation for a global team. Working in a 24/7 environment to monitor and analyze social media trends.
Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
Partner Marketing Manager at Benifex developing co - marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.