Senior B2B Events Marketing Manager overseeing national events aimed at enterprise and strategic segments. Leading event marketing efforts for a telecommunications company.
Responsibilities
Manage a set of National events targeting growth in Enterprise, Strategic and SMB segments
Lead all aspects of the event marketing process including strategy and positioning
Curate compelling session topics that align with business goals
Own creative execution to produce event-ready assets
Develop assets to drive attendance and demand generation
Develop lead capture and conversion plan
Select the right solutions/partners to showcase
Communications with all stakeholders
Debrief, recaps and reconcile all data inputs
Research, identify and recommend new opportunities for event marketing partnerships
Supervise and coordinate event budget
Train and lead event marketing staff for each event
Requirements
Bachelor’s Degree in Event Management, Marketing, Communications, Business or related field
4-7 years experience in creating and leading high-profile events to drive business and brand growth
B2B event experience required
4-7 years Experience in developing and executing major events
Strong background leading cross-functional teams and agency partners.
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