Assistant Marketing Manager managing the Seasons and Partnerships Portfolio at Hershey Company. Leading marketing plans and collaborations to achieve growth targets and drive business insights.
Responsibilities
Lead cross-functional teams on commercialization projects, ownership of critical path, team accountability, Gate process, proactively flag risk with solution-focused mindset
Lead management of existing brand partnerships and assessment of new partnership opportunities across all Seasons
Support MM in development of 3-year strategy for Holiday and Valentine’s seasons
Support MM in consumer, shopper, category insights in collaboration with insights team -proactively driving these insights into actions to drive the business
Collaborate with Sales Strategy & Shopper Marketing on G2M launch of seasonal programs, including providing IMC plan, product spec, images, samples and other marketing inputs to support sell-in story
Support Field Sales in the development and execution of retail programs (coupons, focus sell, etc.)
DME budget management, budget planning for upcoming years & in-year mgmt.
Support MM in graphic development, briefing agencies and approval process
Close collaboration with OMNI team on holistic communication strategy & asset planning
Coordinate effectively with agency partners and internal teams
Requirements
Business degree or equivalent experience with a marketing or related major preferred
Strong verbal and written communication skills with experience across a wide breadth of audiences
Overall business knowledge and holistic general management approach
Strong leadership skills – ability to manage and collaborate with cross-functional teams
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