Partner Marketing Manager helping partners maximize their marketing strategies and campaigns in the Japan region. Leveraging data-driven insights for IT channel growth through effective partner marketing.
Responsibilities
Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams.
Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue.
Collaborate closely with partners and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives.
Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
Monitor marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process.
Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.
Requirements
A minimum of 3-4 years work experience in Japan market in a Business-to-Business IT environment
Experience in Account Management, Field Marketing, Partner Marketing, or B2B Event Marketing.
Demonstrated success in B2B event management and partner-facing campaign execution.
Excellent client liaison skills, ability to react and respond in a timely and effective manner
The ability to develop relationships and become a trusted advisor
Business level English both written and spoken, with the ability to adapt communication style to fit the audience
Attention to details and meticulous in processes adhering to the project's requirements
Proactive in learning new IT platforms and knowledge required
Previous experience of working in a Marketing role; planning and developing full strategic marketing campaigns, including budget management and allocation
Strong ownership, adaptability, and ability to manage both strategic and hands‑on tasks.
Good knowledge of online (e.g. email marketing, SEO, SEA, social networks, display advertising, content syndication, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
Strong MS PowerPoint, Excel and Word skills with the ability to present information
Additional Asian language would be an advantage (Korean/Mandarin/Hindi)
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