Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
About the role
- Marketing Programs Manager supporting demand generation across non-profit and education sectors. Driving integrated marketing campaigns and lead management processes for B2B software marketing.
Responsibilities
- Support integrated marketing campaigns across digital channels, email marketing, and events to generate qualified leads for the business
- Assist with event marketing activities including trade shows, webinars, and industry events, handling everything from planning through to post-event follow-up
- Create and manage marketing content working with the Content Manager to develop email campaigns, social media posts, and landing pages with consistent messaging
- Support lead management processes by helping to qualify and nurture prospects, working closely with sales teams to ensure smooth handoffs
Requirements
- Experience with marketing automation platforms like HubSpot, Marketo, or Pardot
- Proficiency in digital marketing channels including email marketing, social media management, and paid advertising campaigns
- Analytical mindset with data experience using metrics to measure and optimise campaign performance across different marketing channels
- B2B technology or software environment experience
Benefits
- 25 days holiday
- Matched pension scheme
- One charity day allocated
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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