Hybrid Senior Advocacy Marketing Lead – All Genders

at TeamViewer

• Job title: Senior Advocacy Marketing Lead – All Genders
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Customer Advocacy Marketing Lead developing and scaling customer advocacy programs at TeamViewer. Engaging customers to strengthen loyalty and enhance marketing ROI through strategic initiatives.

Responsibilities

• We’re looking for a strategic, hands-on leader to build and scale TeamViewer’s global customer advocacy program TeamViewer Voices.
• As the Customer Advocacy Marketing Lead, you will develop a powerful engine of raving fans: customers who openly share their success, participate in events, provide referrals, and strengthen social proof.
• You will drive initiatives that improve win rates, increase deal sizes, and elevate marketing ROI by identifying, engaging, and empowering advocates across the customer journey.
• Own the global customer advocacy marketing strategy, with a focus on increasing the number and quality of customer advocates, customer stories, reviews, and in-person engagements (e.g., customer events, executive meetings, etc.).
• Lead implementation and adoption of the new advocacy platform, TeamViewer Voices, in collaboration with stakeholders across Digital Delivery, CX, Sales, and Field Marketing.
• Align the Customer Advisory Board (CAB) program and other strategic customer engagement initiatives across regions.
• Partner with the CX team to integrate third-party review participation across platforms such as Gartner Peer Insights, Trustpilot, and G2 into the TeamViewer Voices platform.
• Embed customer proof points into global and regional campaign content, including demand generation programs, field events, website copy, sales enablement materials, and social media.
• Track, analyze, and report on program performance against defined KPIs.
• Collaborate with regional marketing teams to share best practices, align messaging, and ensure a consistent customer experience across all markets.
• Gather customer insights through surveys, feedback loops, and qualitative interviews to inform strategy and share findings with product and marketing teams.

Requirements

• 7+ years of marketing experience with a demonstrated focus on customer advocacy programs, corporate communications, or customer marketing.
• Proven track record in customer program management, including advisory boards, councils, executive sponsorship programs, and user communities.
• Experience consistently delivering high-quality assets with creativity, attention to detail, and reliability.
• Customer-first mindset with a genuine passion for customer success.
• Exceptional communication skills for engaging both internal stakeholders and external customers.
• Strong project management capabilities with operational discipline.
• Highly organized, with demonstrated ability to manage multiple initiatives simultaneously.
• Strategic thinker with excellent tactical execution skills.

Benefits

• Onsite Onboarding in our HQ office for an optimal start
• Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
• Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
• Public transport friendly offices
• Option to lease an e-bike (Germany only)
• Special terms for local gyms
• Access to Corporate Benefits platform with many discounts
• Regular Team events and company-wide celebrations
• Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
• Hybrid and Flexible work time with up to 50% home office
• Work From Abroad Program allowing up to 40 days of work outside your contracting country