Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Founding Go-To-Market Associate defining and scaling the U.S. GTM strategy for an AI-driven SaaS company. Collaborating with commercial leaders while supporting demand generation and market insights.
Responsibilities
- Build and execute outbound campaigns across email, LinkedIn, and other channels to generate qualified pipeline.
- Research and identify prospective customer segments, aligning outreach to industry needs and market dynamics.
- Develop and continuously refine outbound messaging, positioning, and GTM playbooks.
- Partner with senior commercial leaders on deal-related activities, including proposals, RFP preparation, and pipeline management.
- Support development of the broader U.S. GTM strategy, contributing insights from market conversations and outbound data.
- Help shape early commercial processes, documentation, and onboarding frameworks as the team scales.
- Represent the company with professionalism while engaging prospective customers and partners.
Requirements
- 1–4 years of professional experience in Sales, Consulting, Operations, or Investment Banking.
- Strong communication skills with the ability to build rapport quickly and convey value clearly.
- Comfort learning technical products and explaining them in simple, compelling terms.
- Demonstrated ability to work in a fast-paced, high-ownership environment and navigate ambiguity.
- Entrepreneurial mindset with interest in helping build and scale a company’s U.S. presence.
- Ability to work from the New York office on a hybrid schedule (3 days/week on-site).
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