Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.
YE
Hybrid Director, Calendar and Product Marketing
Posted 2 weeks ago
About the role
- Director responsible for end-to-end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.
Responsibilities
- The Director, Calendar & Product Marketing is responsible for owning the end-to-end growth agenda for the KFC US menu.
- Leads enterprise menu strategy, breakthrough innovation, national commercialization, and category growth across the full menu portfolio.
- Sets the three-year vision for menu evolution, balancing bold innovation with disciplined commercial planning to drive transactions and profitable sales growth.
- Integrates product innovation, category strategy, menu architecture, and the national commercial calendar into a cohesive growth engine.
Requirements
- Bachelor’s degree from an accredited four-year university required (Marketing preferred).
- MBA strongly preferred.
- 15+ years of progressive marketing and commercial leadership experience.
- Deep experience in QSR, restaurant, or established CPG environments strongly preferred.
- Proven success leading large-scale innovation pipelines and commercialization engines.
- Strong enterprise-level strategic thinking and financial acumen.
- Extensive cross-functional leadership and executive stakeholder management experience.
- Experience working within franchise systems is a plus.
Benefits
- This role offers enterprise ownership of the KFC US menu growth strategy.
- Opportunity to shape breakthrough innovation for one of the world’s most iconic brands.
- High visibility with executive leadership and franchise partners.
- Positioned for future growth into broader general management or CMO-track leadership roles.
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