Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Lead go-to-market strategies for Energy & Builder services while collaborating with the B2B Solutions team. Responsible for strategy, creation, and distribution of promotional campaigns.
Responsibilities
- Responsible for the strategy, creation, and distribution of promotional campaigns for Energy & Builder services.
- Operate with a high degree of autonomy, collaborating with the B2B Solutions team to lead go-to-market strategies.
- Serve as the organization-wide expert on key audiences and the competitive landscape for energy management/utility services and B2B solutions.
- Determine the marketing plan and budget for supported products and verticals.
- Plan and lead the launches of net-new features and products (primarily for the U.S. market).
- Document and evaluate the partner and consumer user journey.
- Assess and report on the effectiveness of marketing programs.
- Act as the primary thought leader for your supported verticals externally.
- Serve as a best-practice resource for sales channels and train junior staff.
Requirements
- 8+ years of related experience
- Bachelor’s degree in Business, Marketing, or related
- Advanced experience launching products into the Energy/Utility or Multifamily/Smart Apartment verticals is preferred.
- Proven ability to resolve complex models and procedures in creative and effective ways, using in-depth professional knowledge and acumen.
- Exceptional copywriting and interpersonal skills, with the ability to frequently advise others on complex matters and deliver messages to the wider firm.
- Demonstrated experience in determining methods and procedures for new, high-impact assignments.
- Experience leading functional teams or projects and a track record of training or mentoring junior staff.
Benefits
- The compensation range for this contract role is between $70 and $80 per hour, commensurate with experience, expertise, and market alignment.
- The anticipated workload is 40 hours per week.
- We are committed to creating an inclusive and accessible environment for all.
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