Product Marketing Manager leading go - to - market strategies and storytelling for AI - powered research platform. Collaborating closely with cross - functional teams to enhance market adoption and customer insights.
About the role
- Senior Director, Product Marketing at Adobe directing B2B Education business strategy and growth. Leading product marketing teams and setting impactful strategies for education institutions.
Responsibilities
- Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact.
- Define and evolve differentiated value propositions, messaging, and positioning for the higher education market.
- Identify new growth opportunities through market trends and emerging technologies.
- Partner cross-functionally with Product, Sales, and GTM teams to ensure effective messaging.
- Develop high-impact content that clearly communicates customer value.
Requirements
- 15+ years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech.
- Deep expertise in messaging, positioning, and value-based storytelling.
- Strong understanding of the education landscape.
- Proven ability to translate customer and market insights into differentiated strategy.
- Experience working in matrixed, cross-functional environments.
- Demonstrated success leading and developing high-performing teams.
- Postgraduate degree in Marketing, Business, or related field, or equivalent experience; MBA preferred.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
- Flexible work arrangements
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