Product Marketer for fintech Paga, developing value propositions and leading go - to - market strategies. Working closely with technical teams and users to shape product features and marketing messages.
About the role
- Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross-functional launches and ensuring impactful communication of product benefits.
Responsibilities
- Develop and maintain positioning and messaging, Ideal customer profiles (ICP) frameworks across Zego's full product portfolio
- Build and maintain a centralised messaging library
- Own all product messaging across customer-facing channels
- Translate complex insurance products and features into language that is simple, compelling, and relevant to each customer segment
- Act as the final sign-off on product accuracy before any customer-facing content goes live
- Audit existing product content regularly to find gaps, inaccuracies, or inconsistencies and drive resolution across teams
- Define and test messaging through landing pages, ads, email, and in-product copy
- Partner with Brand, Design, CRM, Performance Marketing, and SEO
- Own GTM planning and execution for new product launches
- Build scalable launch playbooks and templates
- Develop materials for Zego's partners
Requirements
- 5+ years in product marketing roles for complex DTC products
- Background in Fintech, Insurtech, or another regulated, multi-product DTC environment strongly preferred
- Proven track record of translating complex or technical products into clear, compelling customer propositions and messaging that drive adoption
- Demonstrable ability to coordinate cross-functional product launches and hold multiple workstreams to account
Benefits
- Private medical insurance
- Company share options
- Generous holiday allowance
- Wellbeing benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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