Marketing Analyst supporting media mix modeling and optimization for Paramount's growth initiatives. Collaborating with marketing and data science teams to drive actionable insights and performance improvements.
About the role
- Marketing Decision Intelligence Lead at Barclays applying advanced analytical techniques to assess marketing effectiveness and guide investment decisions. Collaborating with marketing teams to evaluate campaign performance and ROI.
Responsibilities
- Provide independent and balanced advice to senior stakeholders
- Develop and implement strategic advisory incentives
- Collaborate with various stakeholder groups to identify the appropriate strategic direction
- Develop financial models to support strategic recommendations
- Manage negotiations and transaction structure development
- Identify industry trends and maintain peer benchmarking
- Advise key stakeholders on functional and cross-functional areas
Requirements
- Advanced analytical and statistical capability
- Experience in marketing attribution modeling, campaign performance analysis, and ROI measurement
- Expertise in multi‑touch attribution, marketing mix modeling, experimental design, and incrementality testing
- Channel‑level marketing experience across Paid Search (PPC), Paid Social, and Programmatic
- Excellent stakeholder management and communication skills
- Deep understanding of digital marketing metrics, customer journey analytics, and performance measurement frameworks
Benefits
- Access to professional development opportunities
- Flexible working hours
- Health and wellness programs
- Opportunities for collaboration with cross-functional teams
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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