Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- VP of Provider Marketing Loyalty leading a team to architect and scale a B2B loyalty program. Driving provider engagement and growth for the healthcare financial services sector.
Responsibilities
- Architect, launch, and scale a B2B loyalty program
- Lead a team of marketers for provider engagement
- Implement a pilot test program and design the loyalty framework
- Curate exclusive virtual and in-person events
- Establish key performance indicators to measure program ROI
Requirements
- Bachelor's degree OR high school diploma and 10+ years experience in credit card or financial services marketing
- 8+ years of professional work experience in Marketing
- 3+ years experience in loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
- 3+ years of project management experience
- Strong analytic skills and mindset
Benefits
- Flexibility to work from home or office
- White-glove support services
- Employee Resource Groups (ERGs) participation
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