Hybrid VP, Marketing

at Synchrony

• Job title: VP, Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $130,000 - $210,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stamford, United States

About the role

• Lead Lifecycle Marketing team for TJX Rewards credit card program with a focus on execution and growth metrics. Drive team objectives and manage key client relationships while ensuring marketing effectiveness.

Responsibilities

• Lead a team of talented marketing professionals responsible for executing integrated marketing campaigns flawlessly, on time, on budget, and in compliance for the TJX MasterCard and PLCC portfolios.
• Direct the marketing team to implement effective lifecycle campaigns across various channels: direct mail, email, statements etc., allocating resources as required to meet the priorities.
• Establish goals and objectives, creating a clear vision for the team, to achieve business objectives.
• Manage relationships with key Client contacts.
• Create a positive rapport, anticipate client requests and deliver exceptional results.
• Work closely with the Analytics team to determine campaign selection, understand cardholder trends, optimize campaign results and drive test and learn strategies to optimize results.
• Lead, develop, and implement comprehensive, wing to wing marketing plans for TJX Lifecycle marketing campaigns including Upgrades and World Card Graduations.
• Ensure excellent execution of marketing creatives, leveraging internal Synchrony and agency resources to deliver faster turnaround times and at economical cost.
• Develop strong relationships with key marketing partners including performance marketing, creative agencies, internal partners & production vendors to successfully implement campaigns.
• Manage marketing budget ensuring efficient spend, investment for long-term opportunities and tight controllership.
• Strive for continuous improvement in marketing effectiveness, promoting use of appropriate tools (Test and learn, research, segmentation, etc.) to deliver best in class campaigns.
• Work with TJX to execute in store collateral changes.
• Work with Field Sales team to ensure accurate, cohesive TJX Credit Program communication to TJX Store Associates.
• Key member of TJX Client Marketing team and will serve as team resource to help identify opportunities to drive portfolio growth.

Requirements

• Bachelor's degree OR in lieu of a degree a minimum of 10 years of consumer financial services marketing experience
• A minimum of 8 years of work experience leading teams or managing marketing campaign including: experience in consumer credit, including credit cards and commercial products, and/or working with retail clients or financial services.
• A minimum 3 years of management experience including managing teams of people.
• Ability and flexibility to travel for business as required.

Benefits

• Flexible work arrangements
• Professional development opportunities
• Annual bonus eligibility