Performance Ads Manager managing and optimizing paid social and search campaigns for ProvenExpert. Collaborating with teams to drive international growth and market expansion.
About the role
- PPC Specialist managing paid acquisition campaigns across multiple channels for Surfshark. Optimizing campaign performance and driving customer acquisition on an international scale.
Responsibilities
- Manage and optimize paid search campaigns and other paid acquisition channels with a strong focus on performance and efficiency.
- Plan, launch, and scale campaigns across multiple markets while maintaining target CPA and ROAS goals.
- Continuously test and refine acquisition strategies to drive high-quality traffic and conversions.
- Run A/B tests for ad copy, creatives, audiences, and landing pages to improve campaign performance.
- Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.
- Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.
- Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.
- Collaborate with creative, analytics, and product teams to improve campaign performance and landing page conversion rates.
- Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.
Requirements
- Proven experience in managing paid search acquisition campaigns.
- Strong skills in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.).
- Analytical thinking, ability to draw correct conclusions from data and subsequent action steps.
- Experience in working with complex, global, large-scale campaigns.
- Proficiency in English both verbal and written.
- Familiarity with SEO and CRO best practices is an advantage.
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
Job title
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No Education Requirement
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