Product Marketing Manager in the Monetization team at Spotify. Developing go-to-market strategies and improving product adoption for audio and video ad formats.
Responsibilities
Collect and distill ad format requirements & feedback
Develop structured competitive analyses for new format opportunities
Establish and complete cross-functional go-to-market launches
Produce product adoption reports identifying blockers and growth plans
Serve as the subject matter expert on ad formats
Commercialize the ad formats roadmap acting as key stakeholder for sales, operations, and partnerships teams
Requirements
5+ years of strategic product marketing experience
understanding of GTM plans
relevant experience spanning ad formats and self serve ad interfaces
BA or BS degree; MBA or quantitative graduate degree a plus but not required
experience with advertising customers
proficient using data/insights to inform product/GTM strategies
process oriented with ability to manage timelines and deliverables
empathetic to customer needs
ability to collate feedback to make strategic business recommendations
track record of collaborating with cross-functional stakeholders
deep understanding of the digital advertising industry
passion for audio and video
ability to explain technical concepts in relatable language
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