Product Marketing Manager for Motorcycle at Bridgestone focusing on northern Europe. Responsible for marketing strategies, product testing events, and collaboration across regions.
Responsibilities
Marketing of key products using a variety of marketing tools and initiatives.
Development of media plans with a special focus on local specialized media and influencers.
Organization and execution of local product testing events.
Lead the planning and organization of local trade shows.
Use centrally provided marketing assets to create local POS materials.
Develop and organize sell-in contests and incentive programs for dealers.
Manage existing partnerships and identify and establish new collaborations.
Prepare, monitor, and optimize the marketing budget with a strong focus on achieving the highest possible ROI.
Coordinate with the PR department to ensure appropriate media coverage.
Primary responsibility for activities in the Central region (DACH + Nordics).
Coordinate with the MC Marketing Manager SOUTH Europe to identify synergies and cost efficiencies.
Requirements
Education: Completed commercial/vocational training and/or a university degree in Marketing, Business Administration, Communications, or a comparable field.
Professional Experience: Experience in the motorcycle industry, ideally with strong product and market knowledge.
Relevant marketing experience in a similar position.
Solid MS Office skills (Excel, PowerPoint, Outlook).
Language Skills: Business-fluent German and English, both written and spoken.
High level of initiative, sense of responsibility, and strong team orientation.
Excellent analytical and organizational skills combined with a structured, solution-oriented approach.
Strong communication and networking capabilities.
Ability to quickly understand complex matters and translate them into clear actions.
Willingness to travel for occasional business trips.
Benefits
Healthy work-life balance and well-being programs.
Professional development and training opportunities.
Corporate Social Responsibility activities.
A diverse and inclusive team environment.
Global and dynamic work environment.
Job title
Product Marketing Manager – Motorcycle, North Europe
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