Senior IGTM Strategist driving cross - functional alignment and strategy execution for Adobe. Collaborating with Sales and Marketing teams to enhance enterprise customer relationships and performance.
About the role
- Product Marketing Manager for Motorcycle in North Europe, focusing on marketing strategies and local partnerships. Overseeing product testing events and managing marketing budgets for optimal ROI.
Responsibilities
- Marketing and commercialization of core products using a variety of marketing channels and tools.
- Creation of media plans with a particular focus on local trade media and influencers.
- Organization and execution of local product test events.
- Responsibility for planning and executing local trade shows.
- Use of centrally provided marketing assets to create local POS materials.
- Development and organization of sell-in competitions and incentive programs for dealers.
- Management of existing partnerships as well as identification and development of new collaborations.
- Planning, management and optimization of the marketing budget with a focus on maximizing ROI.
- Close collaboration with the PR department to ensure appropriate media presence.
- Primary responsibility for activities in the Central Region (DACH + Nordics) and actively seeking synergies with the North (UK/Ireland) and East (Poland, Czech Republic, Hungary, Slovakia, Baltics) regions.
- Alignment with the MC Marketing Manager SOUTH Europe to identify Europe-wide synergies and cost efficiencies.
- Support for the Race Product Manager in the administrative coordination of European motorsport activities.
- Support for local motorsport projects and events in the DACH region.
Requirements
- Completed commercial training and/or a degree in Marketing, Business Administration, Communications, or a comparable field.
- Experience in the motorcycle industry, ideally with strong product and market knowledge.
- Relevant marketing experience in a similar role.
- Solid MS Office skills (Excel, PowerPoint, Outlook).
- Business‑fluent German and English, both written and spoken.
Benefits
- A supportive and committed onboarding to ensure a smooth transition into our team.
- Opportunities for development and growth through training and regular mentoring.
- Participation in corporate social responsibility (CSR) activities.
- A global, dynamic and challenging working environment.
- Work-life balance and a focus on long-term well-being.
- A diverse and inclusive team.
Job title
Job type
Experience level
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Not specified
Degree requirement
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