Hybrid Website Manager

at Sokin

• Job title: Website Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Firewalls, JavaScript, WordPress
• Location requirements: Hybrid, London, United Kingdom

About the role

• Website & SEO Manager responsible for improving web presence at Sokin. Collaborate with marketing teams to optimize content and drive organic growth.

Responsibilities

• Develop and own the website roadmap, aligning with marketing, sales and business goals.
• Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts.
• Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed.
• Oversee hosting, domain and technical integrations; troubleshoot issues such as broken links, errors, and downtime.
• Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects.
• Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap).
• Track KPIs: traffic, rankings, conversions, bounce rates and page performance.
• Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates.
• Provide regular performance reports with actionable insights to marketing, product and leadership teams.
• Continuously test, measure and refine strategies to drive lead generation and revenue.
• Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations.
• Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance.
• Implement scalable processes for website localization to support global expansion.
• Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility.
• Conduct keyword research, competitor analysis and site audits to identify growth opportunities.
• Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements.
• Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
• Stay ahead of Google algorithm updates, LLM’s and industry best practices.
• Implement and monitor website security protocols, firewalls and audits.
• Ensure compliance with GDPR and other data protection regulations.
• Respond to and resolve security incidents in a timely manner.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field.
• 6 years of proven experience managing websites and SEO in a B2B environment.
• Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform)
• Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console).
• Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits).
• Strong understanding of CRO, UX best practices and multi-market website management.
• Excellent project management, stakeholder management and communication skills.
• Analytical mindset with the ability to translate data into actionable growth strategies.

Benefits

• Professional development opportunities
• Flexible working arrangements