Product Marketing Manager at EDAP TMS coordinating cancer care education and marketing strategies in an international context. Seeking experienced professional to lead product education and marketing initiatives, focusing on prostate cancer.
About the role
- Product Marketing Manager responsible for GTM strategy and execution for Sokin’s payment acceptance products. Ideal for someone with a strong background in payments and ecommerce marketing.
Responsibilities
- Own the end-to-end GTM strategy for Sokin Checkout and Payment Links, from beta through general availability and ongoing growth
- Partner with Product, Sales and Finance on pricing, packaging, and commercial strategy for payment acceptance products
- Develop product positioning and messaging frameworks that clearly articulate value propositions to ecommerce merchants, marketplace operators, and platform businesses
- Plan and execute product launches including sales enablement materials, press and analyst briefings, customer communications, and campaign assets
- Define and manage launch KPIs including adoption rates, activation metrics, and pipeline contribution
- Conduct ongoing competitive analysis across the payment acceptance landscape and distill insights into actionable positioning guidance
- Build and maintain a deep understanding of the merchant buying journey
- Create compelling sales collateral and support the embedded partnerships team with co-marketing frameworks and integration partner collateral
- Collaborate with the Content and Social team to produce thought leadership, blog posts, webinars, and video content focused on payment acceptance and ecommerce payments
Requirements
- 4 to 7 years in product marketing, with at least 2 years focused on payments, payment acceptance, or ecommerce infrastructure
- Demonstrable understanding of the online payments ecosystem: acquirers, gateways, PSPs, checkout optimisation, payment orchestration, tokenisation, and settlement
- Proven track record of launching payment or fintech products to market, with measurable impact on adoption and revenue
- Experience creating sales enablement materials and working closely with commercial teams in a B2B SaaS or fintech environment
- Strong competitive analysis skills, with the ability to quickly parse a crowded market and identify differentiated positioning
- Excellent written and verbal communication skills; able to translate complex payments concepts into clear, compelling narratives for technical and non-technical audiences.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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