Hybrid VP of Sales

at Smart Working

• Job title: VP of Sales
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• VP of Sales leading Smart Working’s revenue growth by designing and directing high-performing sales teams. Focused on achieving ambitious targets and scaling internationally.

Responsibilities

• Own the numbers and structure: Design the sales org, set team structure and responsibilities, then build clear plans to hit monthly, quarterly, and annual new business targets.
• Implement full MEDDPICC use
• Lead from the front: Manage the full sales team, shape deal strategy and model best practice in discovery, objection handling, and closing — training the team and creating playbooks.
• Hire, develop, and drive talent: Recruit epic sales people, set KPIs and targets, run weekly 1-1s and pipeline reviews, train the team rigorously, and create a culture of high standards and constant improvement.
• Build the engine: Own our messaging and multi-channel approach across outbound and account management. Ensure our process, from sequences to stage definitions, is sharp and repeatable.
• Make data your superpower: Partner with RevOps to create best-in-class dashboards, set and track KPIs, forecast with precision, and use metrics to diagnose bottlenecks and focus energy where it moves the needle.
• Sharpen GTM and messaging: Improve what we say and how we say it across every channel. Work closely with Marketing on campaigns, ABM, and positioning. Collaborate with Customer Success on growing existing accounts.
• Own the toolstack: Get the most from CRM and sales tools, ensure clean data and simple workflows, and automate where it saves time without losing quality.

Requirements

• Proven sales leader: Head of Sales experience selling into tech companies in a high-growth environment.
• Metrics-obsessed operator: Deep grasp of pipeline numbers, conversion drivers, forecasting, and capacity planning. You run the week on numbers.
• Hands-on coach: You love getting into the details of deals, whilst teaching your team so they can do it again and again.
• Playbook builder: You’ve taken a good sales motion, codified it, and scaled it across people, process, and tools.
• Tooling and automation savvy: Strong command of CRM, sequencing, enrichment, and reporting tools, plus a practical view of what to automate and what to keep human.
• Sales ops leadership: Experience managing sales operations to keep data clean, reporting reliable, and processes smooth.
• Track record of results: Clear history of meeting or beating targets, improving win rates, and shortening cycles.
• Owner mindset: Bias to action, high standards, not afraid to get your hands dirty.
• International expertise: Experience managing and scaling sales teams across geographies, with proven success selling internationally (especially into the US market) and the ability to take us from UK-first to truly global.

Benefits

• Hybrid working (London-based team)
• 24 days holiday + your birthday off
• Health insurance
• 1 week of work from anywhere