Brand Manager at BUILT Brands overseeing integrated marketing strategies across retail and digital channels. Collaborating cross - functionally to enhance brand awareness and drive sales velocity.
About the role
- Brand Manager shaping brand strategy for SkinnyDipped. Leading collaborations and leveraging consumer insights to drive growth in a dynamic environment.
Responsibilities
- Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
- Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
- Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
- Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
- Partner with R&D team to inform the innovation pipeline and manage stage gate process
- Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
- Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
- Lead consumer research initiatives and share actionable findings with leadership team
- Monitor and evaluate brand performance metrics and market trends to identify opportunities
- Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins
- Analyze and provide actionable insights from media and consumption reporting
- Be the voice of the consumer to help inform business decisions
- Support ad hoc analytical requests
- Bring consumer and category insights to inform planning & positioning
- Share consumer insights with external agency partners, as needed, to inform strategy
- Track brand health metrics including awareness, consideration, purchase intent, household penetration, and more
- Partner with sales to develop compelling retailer presentations that translate consumer insights into sell-in stories
- Synthesize consumer data to craft compelling insights and recommendations to retailers and cross functional teams
- Leverage data to inform shelf placement, assortment, and tactics by channel
- Own launch decks for new products and categories
Requirements
- 3-5 years of CPG brand management experience, ideally including an Associate Brand Management role
- Fluency in Syndicated Data platforms (SPINS, Numerator, Circana, IRI, Nielsen Preferred) with a track record of turning raw data into clear, action-oriented recommendations
- Strong business acumen with a curiosity to understand the business holistically. You think in terms of volume, velocity, distribution, and household penetration, not just awareness metrics
- You earn credibility through clear thinking and strong relationships, and you know how to move a cross-functional team forward without owning every resource
Job title
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