Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Senior Brand Manager leading brand development and marketing strategies for SpudBros Express across the UK, focusing on Gen Z engagement and local store activations
Responsibilities
- Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.
- Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.
- Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.
- Drive strong brand and commercial performance across: Sales uplift and footfall growth, Brand health and consideration, Customer advocacy (NPS), Campaign effectiveness and ROI, Loyalty engagement and repeat visits
- Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks
- Support both self-owned and franchised locations equally, working directly with franchisees where needed
- Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships
- Ensure in-house dining and takeaway experiences are consistently brought to life in-store.
- Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.
- Manage the day to day relationship with our creative, social, and PR partners
- Act as a trusted brand partner to senior stakeholders across the business
Requirements
- Extensive marketing and brand experience within QSR or high-volume hospitality
- Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments
- Strong experience managing agency partners and marketing budgets
- Hands-on experience with store-level marketing and local activation
Benefits
- Flexible work / remote 50%
- Quarterly bonus scheme
- Referral bonus
- 2 mental health first raiders trained both in Paris and London
- Wellness Calendar
- Regular Taster's events to celebrate
- Fruits every week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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