Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Manager for Essity implementing marketing plans in CEE markets. Overseeing brand strategies and coordinating promotional activities in a hybrid role.
Responsibilities
- Contribute in the implementation of yearly brand strategy alongside Brand Manager and Marketing Manager in key CEE markets.
- Manage the execution of the brand marketing plans, ensuring consistency with brand strategy, brand keys, and brand communication plan.
- Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts.
- Evaluate and prepare analysis of brand marketing activities implemented.
- Collect, analyse and prepare reports on market data, competitors activities, consumer trends.
- Maintain and update databases/ presentations related to marketing and distribute information as needed.
- Ensure good collaboration with external stakeholders – media agencies, creative agencies, digital agencies - as well as with internal departments (Sales, Customer Marketing, Logistics, Controlling).
- Collaborate with Digital Brand team on digital activations, maintain brand websites updated as well as other brand communication channels.
- Coordinate promotional activities, in close cooperation with internal and external providers.
- Track execution of the Advertising and Promotion budget and monitor results.
- Support any other administrative and analytical activities of more senior marketing staff to market brands/products and/or services.
Requirements
- You have minimum 1 year experience in Marketing/ Advertising agencies
- Good marketing knowledge (brand and consumer, 7Ps analysis, market data analysis, digital savvy)
- Proven affinity and experience in project management
- Deep understanding and usage of the digital marketing tools is an advantage
- Passionate for results, eager to learn and develop within Marketing projects
- Excellent communication and relationship skills, team player
- Problem solving oriented, good organizational skills, ability to pay attention to details
- Strategic and analytical thinking
- Fluency in English and Czech language, both written and spoken
- Excellent computer knowledge (MS Office)
Benefits
- Work in an international environment
- Possibility to learn and develop
- Agile and flexible ways of working
- Competitive remuneration
- Collaborative and Inclusive Culture
- Empowering & Engaged Leaders
- Working with Powerful Purpose & Sustainable Impact
- Learning and Growing in your Career
- Supporting Well-being & Sustainable Working Life
- Life-changing Innovations
- Competitive Total rewards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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